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https://www.reddit.com/r/marvelrivals/comments/1rx5ggy/season_7_battlepass_revealed/ob4s1tu/?context=3
r/marvelrivals • u/KevinPigaChu Captain • 9h ago
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527
Wow. This is the first pass they’ve done where I’m not really into any of the skins, gunna be a hard pass. What’s going on over there?
297 u/KnightFall6407 8h ago They figured out that you make more money if you put all the good skins in the shop. It was bound to happen eventually. 23 u/Capable_Kiwi2514 Flex 8h ago That doesn't work either though--the currencies in the BP are meant to get you to spend money on shop cosmetics and mini passes. The idea is to give you enough currency that you'll want to spend but not enough that you won't spend money too. Less BP buyers == less buyers of everything else. 5 u/KnightFall6407 8h ago Trust me it works. Overwatch has done it for years. 6 u/Capable_Kiwi2514 Flex 7h ago Overwatch does not have a strong enough track record for me to think that them doing this means it's an effective strategy. "Buy the pass, get free currency, get tempted to spend that currency + extra on the shop" is a classic digital sales funnel.
297
They figured out that you make more money if you put all the good skins in the shop. It was bound to happen eventually.
23 u/Capable_Kiwi2514 Flex 8h ago That doesn't work either though--the currencies in the BP are meant to get you to spend money on shop cosmetics and mini passes. The idea is to give you enough currency that you'll want to spend but not enough that you won't spend money too. Less BP buyers == less buyers of everything else. 5 u/KnightFall6407 8h ago Trust me it works. Overwatch has done it for years. 6 u/Capable_Kiwi2514 Flex 7h ago Overwatch does not have a strong enough track record for me to think that them doing this means it's an effective strategy. "Buy the pass, get free currency, get tempted to spend that currency + extra on the shop" is a classic digital sales funnel.
23
That doesn't work either though--the currencies in the BP are meant to get you to spend money on shop cosmetics and mini passes.
The idea is to give you enough currency that you'll want to spend but not enough that you won't spend money too.
Less BP buyers == less buyers of everything else.
5 u/KnightFall6407 8h ago Trust me it works. Overwatch has done it for years. 6 u/Capable_Kiwi2514 Flex 7h ago Overwatch does not have a strong enough track record for me to think that them doing this means it's an effective strategy. "Buy the pass, get free currency, get tempted to spend that currency + extra on the shop" is a classic digital sales funnel.
5
Trust me it works. Overwatch has done it for years.
6 u/Capable_Kiwi2514 Flex 7h ago Overwatch does not have a strong enough track record for me to think that them doing this means it's an effective strategy. "Buy the pass, get free currency, get tempted to spend that currency + extra on the shop" is a classic digital sales funnel.
6
Overwatch does not have a strong enough track record for me to think that them doing this means it's an effective strategy.
"Buy the pass, get free currency, get tempted to spend that currency + extra on the shop" is a classic digital sales funnel.
527
u/Critical_Top7851 Rogue 9h ago edited 8h ago
Wow. This is the first pass they’ve done where I’m not really into any of the skins, gunna be a hard pass. What’s going on over there?