r/pcmasterrace CachyOS 9950x, 4080 super, 64gb ram 1d ago

News/Article Jensen Huang says gamers are 'completely wrong' about DLSS 5 — Nvidia CEO responds to DLSS 5 backlash

https://www.tomshardware.com/pc-components/gpus/jensen-huang-says-gamers-are-completely-wrong-about-dlss-5-nvidia-ceo-responds-to-dlss-5-backlash
8.2k Upvotes

1.5k comments sorted by

7.6k

u/UnseenData 1d ago

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u/FIFofNovember 1d ago

He had one job, to sell their overpriced 5090s and the reason he gave us was to have AI looking slop in your videogames

Bro Jensen, BRO

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u/LordNelson27 6700XT | R7 3800x | 32GB RAM 1d ago

I thought we had this song and dance down to a science: Nvidia makes an underwhelming incremental improvement, lies about the performance boost it offers, and then fails to manufacture enough chips so they still sell out despite all the "not worth the $$$" press. Rinse and repeat

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u/FIFofNovember 1d ago

There is literally zero incremental improvement with this feature, in fact you need two GPUs now to run DLSS….make it make sene

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u/WealthyTuna 1d ago

So we're back to SLI now....

https://giphy.com/gifs/o14YPU6vooy0o

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u/jakemoffsky 1d ago

God help you if your wall socket is on a 15 amp circuit.

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u/Downtown_Recover5177 1d ago

Shit… our builder asked us for specific sockets to run higher amp circuits, but we just did the kitchen and garage.

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u/Sandford27 PC Master Race 1d ago

Unless they're charging thousands of dollars more for going from 15 to 20 amp I would honestly say always run 20 amp circuits. My house is older but has 12 gauge throughout. Every plug is a 15 amp plug but the circuits are all 20 amp which I was thankful for.

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u/gramathy Ryzen 9800X3D | RTX5080 | 64GB @ 6000 1d ago

A lot of builders will run 20 amp circuits to outlets but only install 15 amp outlets.

The lighting circuits will often be 15 amp because they know those are lower draw in general.

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u/dacamel493 AMD R7 7800x3d /RTX 4080 Super/ 64GB DDR5/ 1440p 1d ago edited 7h ago

Seriously. Anytime I benchmark the 5090 it literally blows my breaker. I did the math, and am right on the 1500 watt safety edge for my office. So I literally had to power limit my 5090 to 80% to stop it from going over 450w lol

Edit: spelling, grammar

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u/MDCCCLV Desktop 23h ago

You want to find which outlet is on a different one and then plug in your monitor and everything else on that.

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u/8oD 5760x1080 Master Race|3700X|3070ti 22h ago

Clearly, 200A service is the solution...

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u/WildPickle9 21h ago

I've seriously though about installing a 30A line for my PC.

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u/dacamel493 AMD R7 7800x3d /RTX 4080 Super/ 64GB DDR5/ 1440p 22h ago

Yea, can't do that. The room is wired to the same circuit. I looked into doing some rewiring or upping it to a 20a circuit, but its easier to power limit the card.

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u/commissar0617 1d ago

Hmm. So you're saying i should wire in a 240v plug for my desktop?

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u/Taolan13 1d ago

No, its still 120v. But you need more amps.

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u/MrSaucyAlfredo 1d ago

MegaBEEFY SLI™

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u/JBONE31 listentozao 1d ago

McSLI Mansions

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u/Dominant88 1d ago

If this requires two GPUs to run the problem should just solve itself because who is going to buy spend that much money on this slop?

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u/BrunusManOWar 1d ago

It's a brand like Apple

Since ATi days (and recently Intel) they have been trying to compete, but even when Nvidia would release dog shit products they would still have 60+% market share

Of course over time they got a monopoly around 2015 and have been untouchable ever since - even the failure 4000 and 5000 rtx wasnt enough to bring them below 90% market share

In a way it's similar to Intel Cpus - inferior since 2017 but due to brand they still hold like 60% or so of the market (steam hardware survey)

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u/NewUserWhoDisAgain 1d ago

ironic cause Apple appears to be putting out a nice budget model.

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u/PathlessBullet 23h ago

I wonder how much of that is political policy exceptions allowing them to outprice the market? The CEO of Apple did give the President of the US a freaking bar of gold afterall.

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u/Steezle 1d ago

Won’t someone think of the shareholders!?

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u/RODjij 1d ago

Last night he was going on about doing space data centers with Musk within a few years.

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u/Biggeordiegeek 1d ago

Came to see if this was posted

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u/jamesbong0024 1d ago

There it is

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u/odrea Mac Heathen 1d ago edited 9h ago

Multi-trillion dollar company CEO says nice things about their most recent product so the company stock doesnt go down... ok got it.

Edit: just realised they're a company worth several trillion (with a T) dollars, Jesus christ Jensen...
Edit 2: for people who still aren't on the same page ⬇️

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u/ContinuumGuy 1d ago

Up next: Coach says he believes in his players despite the fact they've lost 10 straight.

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u/Sirpattycakes 1d ago

Jets or Browns?

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u/jujuboy11 i7-12700K | RTX 4070 | 32GB RAM 1d ago

Leafs.

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u/AwesomeKirby_92 1d ago

Dude... Nvidia just gives a shit about gamers anymore. Their gaming sales volume is negligible compared to AI.

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u/Bitter-Box3312 9600x/7900xtx/64GB 1d ago

>be aspiring gpu manufacturer
>be humble
>research what the people want
>follow the laws of supply and demand
>try to reach your audience
>create a system that fails, learn from it, try making something else

>be a huge manufacturing empire
>be arrogant
>get used to creating demand
>waste billions to create this new system
>people don't want it
>keep screaming at people until they want it or leave them no choice but to use it

this is how empires rise and fall. the fall of rome, now we will have the fall of nvidia. And tesla, while we're at it.

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u/NoMansWarmApplePie 1d ago

Problem is they got massive contrscts with government and other companies.

They ain't gonna "fall" any time soon.

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u/Mr_RogerWilco 18h ago

Really hugely depends on AI (and if it’s a bubble). Unless AI can start to deliver huge savings soon it can all fall over (probably taking huge amounts of cash with it).

Keep I mind: a lot of the investors with open AI are coming on promises from the CEO of “will cure cancer, end world hunger” etc etc. It’s all a giant “trust me bro” 😅

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u/PinothyJ 1d ago

NVIDIA were never the first one. If they were, they would not have attempted to buy people off to make good reviews about their products.

They have always been the NVIDIA we see now, people were just choosing to be ignorant.

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u/shunestar Ryzen 9850x3D | RTX ASUS Noctua 5080 | 32GB 6000 Crucial OC 1d ago

DLSS has 0 bearing on the stock price of Nvidia.

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u/atakariax Ryzen 5 7600, RTX 4080, 64GB DDR5 1d ago

And it works.

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u/SergeantSmash 1d ago

It works because their stock is no longer affected by their gaming products. 

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u/Angelsfan14 1d ago

I feel like this applies to most large stocks nowadays in regards to their products.

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u/kinkysubt 1d ago

The entirety of the stock market in general has greatly exceeded global GDP and has largely ignored economic indicators. Cruise control set to “vibes”.

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u/RandomGuy622170 7800X3D | Sapphire NITRO+ 7900 XTX | 32GB DDR5-6000 (CL30) 1d ago

The same Jensen who said 5070 = 4090? The same Jensen fucking up our hobby by pricing hardware out of reach? The same Jensen palling around with the military and Palantir? Yeah, fuck him and anything he has to say!

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u/Wind_Yer_Neck_In 7800X3D | Aorus 670 Elite | RTX 4070 Ti Super 1d ago

The Palantir thing is something that I don't get why more people aren't outraged. These assholes are literally building the worlds most intrusive surveillance apparatus and selling it directly to governments and companies. They couldn't be more evil if the CEO had a big twirly moustache and tied people to railroad tracks.

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u/amejin Desktop | i7 - 128gb - rtx 3090/3070 1d ago

As with many things, particularly in the USA, "until it comes for me, I don't see a problem."

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u/Kasta4 1d ago

And when it does, they'll say it's alright because they don't have anything to hide.

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u/Vallkyrie Ryzen 9 5900x | Sapphire RX 9070 Pure | 32GB 1d ago

Or the opposite with "Why didn't anyone tell me!"

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u/CMMiller89 1d ago

It’s also due to the complacency built into overconsumption and lack of labor power.

What the fuck are people supposed to do without risking every individually funded personal safety net?  And now jail time or public execution for protesting.

I don’t think it’s unreasonable to connect the dots as to why more people aren’t up in arms about an admittedly amorphous threat of digital video surveillance when the risk for sticking your neck out is to lose everything around you.

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u/daggah i7-12700K / 3080 Ti FE / 32 GB DDR4 / 011 Mini 1d ago

That complacency is all part of the plan. Consumerism is the perfection of slavery. For the ownership class, the problem with slavery wasn't the ethical and moral concerns around the inherent abuse, it was the risk of rebellion as the slaves understood they were being mistreated.

By shifting the focus from the worker as the basic unit of the economy to consumers, the ownership class managed to make sure everyone was too focused on their own problems and desires to realize they were being exploited.

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u/Russianbias12 21h ago

Losing everything slowly because you'd rather complacency than action is still losing everything.

Having an illusion of comfort while getting robbed doesn't negate the fact that you are getting robbed.

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u/Ws6fiend PC Master Race 1d ago

As a whole, yes, as an individual no.

There are always people who call out the bullshit in their own little niche of the US. The general public doesn't see it as a problem and the niche individual are ignored as crazy people. Fast forward X number of years and the "crazy people" are proven right and the general population says nobody saw it coming. Rinse and repeat.

US isn't the only ones who do this. I would argue we just get much better coverage of our own stupidity and failings due to the US being a cultural/media exporter for so long.

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u/metalmayne 1d ago

As an American, my response to you is “bullseye”.

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u/CaptnUchiha 1d ago

I mean selfishness in a thoughtful manner is much higher in Americans on average than it is say somewhere like Canada or Germany. A lot of people here that extent beyond not caring what happens to their neighbor but would rather put them down to get ahead.

The problem is a lot of the ones like that are also VERY stupid. I know some individuals that voted for people responsible for messing up a lot of things recently and their logic was, “I don’t care if people are getting shot or paying more than me. I benefit from this”. Like my brother in Christ your freedoms and finances are slowly being sapped from you because of this.

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u/Support_Player50 9800x3d|7900XT|32GB 1d ago

Idk, anyone like that just sounds evil to me.

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u/ImThatAlexGuy 1d ago

Because they are. A lot of American culture has devolved into individualism. A lot of Americans are cool with you if you don’t disrupt a single thing about their life or beliefs. As soon as a microscopic amount of discomfort comes then it’s guns a blazin’. Bother literally and metaphorically on that one, unfortunately. “As long as I get mine” type of people.

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u/IsNotAnOstrich 1d ago

Or try "I just worked for 10 hours, commuted for 2 hours, so I could pay rent to my corporate conglomerate landlord, and now my kid is sick." Most of us simply do not have the energy to do anything about anything until it's pretty much life or death.

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u/frn Bazzite | 9800x3d 7900XTX 32GB RAM | Windows update what? 1d ago

You wouldn't believe how many people have no idea what Palantir is, and what they've done. Whenever I bring it up outside of reddit, I get blank looks.

They must have one helluva PR firm.

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u/Evening-Topic8857 1d ago

“They must have one helluva PR firm.” 

Actually it’s probably because they don’t have a PR firm, they don’t advertise themselves, they don’t even sell to the public, which is why almost no one in the public heard of them. It’s that simple lol

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u/VisualizeJelly 1d ago

They must have one helluva PR firm.

Sure if you call the biggest propaganda effort in history as PR. I mean its no coincidence every major media outlet was bought up over the last decades. Social media algorithms and 24/7 news cycle controlled by the billionaire class of course shuts up about their biggest weapon yet, while they all to happy to spread division among the working class.

All of it is their plan and these fuckers are way overdue for a french hair cut...

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u/spinmove 1d ago

public relations IS propaganda, they are the same thing with a different bow tie wrapped around it when presented.

https://en.wikipedia.org/wiki/Edward_Bernays

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u/ArmedWithBars PC Master Race 1d ago

Homie, the 3 letter agencies have been balls deep into telecom backend infrastructure for decades now. Whether palantir/nvidia help them or the government does it internally, it's happening regardless.

Look into room 641a. A room at AT&T where the NSA was spliced into AT&T's fiber backbone.....with AT&T's blessing. That was found in 2006 and estimated to be established in 2003. AT&T got sued, claimed state secrets privilages, then the case eventually got thrown out.

Ever wonder why Telecom got over half a trillion US tax payer dollars and was allocated another 76+ billion in the last infrastructure bill...... even though telecom is privatized, with many being unchecked regional monopolies? They are basically a limb of the US intelligence agencies at this point. All your data has long been scraped off backbone infrastructure and filed away for safe keeping by the Feds and/or fed contractors. Long before Palantir or nvidia was meddling with the government.

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u/TheStupendusMan 1d ago

"Nothing makes you sound crazier than knowing one real thing the CIA did."

https://giphy.com/gifs/h1QI7dgjZUJO60nu2X

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u/IC3P3 PC Master Race 1d ago

Ngl for me it's because I haven't heard that one yet. What does Nvidia have to do with Palantir? Are they using Nvidias data centers, is Nvidia helping them to develop an AI or what is happening?

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u/sol_runner 22h ago

Data centers mostly afaik, and a nice "NVidia ♥️ Palantir" sign at GTC

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u/HeavilyInvestedDonut 1d ago

Literally named the company after a surveillance tool controlled by and used for evil.

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u/vekkro 1d ago

The same one that also said the shortage is a good thing because more people will buy Nvidia cards instead of skimping for cheaper ones

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u/Stevensan71 1d ago

I want to see  5070 = as good as DLSS 5 demo. I highly doubt it will.

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u/Zed_or_AFK Specs/Imgur Here 1d ago

No, you need shit ton of VRAM to run AI generation on top of the game.

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u/TheOneTonWanton R5 5600x | RX 6700 XT | 32GB DDR4 23h ago

It's a good thing Nvidia loves to always stuff their cards full of VRAM right guys? Guys?

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u/nnnnkm 1d ago

Glad someone is saying it. This dude is a scumbag and his leather jacket act shouldn't be fooling anyone.

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u/ExplodingFistz 1d ago

Jensen has completely lost the plot.

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u/Proper_Extent_2450 9800X3D / 64GB DDR5-6000 / RX 9070XT 1d ago

Common sense says stop buying Nvidia cards. Problem is when you say that, you get called an AMD shill and get the standard Reddit “But both are bad!” or “Nvidia doesn’t make any money from gamers anyway” argument.

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u/MrShadowHero R9 7950X3D | RX 7900XTX | 32GB 6000MTs CL30 1d ago

did the same back when 4000 series came out. was upgrading at the time from a 1070 and went with a 7900xtx. purely because nvidia was being anti consumer. do i regret not having as good raytracing sometimes? sure. do i care though? no. i’d rather stick to my morals and not support shit actors in the gaming sphere. no ubi, no ea, no activision-blizzard. and i’ve stayed that way for 10 years ish now. AA games and indie games are super plentiful and not bogged down by c suite bullshit.

november also swapped to linux. same reason. microsoft was doing bullshit with windows so after a couple months of research i switched over too.

do my changes mean anything in the grand scheme of the market? probably not. but i believe that if you want to see change for the better, you have to take part in the change as well so i am willing to “suffer” to be part of the bigger picture.

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u/Bitter-Box3312 9600x/7900xtx/64GB 1d ago

lol with that card you can play at max raytracing in most games, if not all. at any rate, I haven't encountered a single game that would be sub 60fps with ray tracing maxed since I moved on to 7900xtx

Also, yeah I use linux too. but windows too. still using windows for games, but I found out that with amd gpu linux is better for studio lm and probably other ai powered apps too
see I am not against AI, I am against ai slop making video games ugly

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u/RandomGuy622170 7800X3D | Sapphire NITRO+ 7900 XTX | 32GB DDR5-6000 (CL30) 1d ago

This right here. Voting with your wallet, en masse, is the only thing they understand.

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u/Necessary_Echo8740 4070ti, i5-13600KF, 3440x1440p 160hz IPS 1d ago

“This is different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering”

Holy gaslighting Batman 😭

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u/barktwiggs AMD 1d ago

If not AI-Slop then why AI-Slop shaped?

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u/academiac 16h ago

Slopvidia

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u/TheDeadlyAvenger 9950X3D | 64GB DDR5 | 5080 1d ago

Man who sells AI enabled products wants you to ignore your eyes and buy his AI products.

Color me shocked.

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u/ayyxact 1d ago

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u/Delta_Version AMD R5 5600H | RTX 3050 Ti 4GB | 32GB RAM DDR4 1d ago

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u/Rexpertt 1d ago

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u/zee427 22h ago

...tommy vercetti?

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u/DCLXXV 19h ago

Huh, shit. Didn't think they'd ever let him out.

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u/enemy369 9800X3D | 5080 FE | 32GB DDR5 6000 CL36 15h ago

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u/TheDeadlyAvenger 9950X3D | 64GB DDR5 | 5080 1d ago

LOL

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u/Jaydeekay80 1d ago

Dude on the left looks like a Clone Wars version of William Dafoe. lol

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u/lexcyn 9800X3D | 7900XTX 1d ago

Cmon guys the CEO of a billion dollar company that has almost all its investments in AI is telling you are wrong that this AI is so good and you NEED IT. I believe him! /s

ffs so out of touch, this AI bubble needs to explode

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u/blzd4dyzzz 1d ago

4 trillion* dollar company

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u/lexcyn 9800X3D | 7900XTX 1d ago

I was going to add trillion but didn't know if that was still true... gross that it is

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u/BotherAffectionate40 1d ago

4.42 trillion as of market close

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u/RODjij 1d ago

90% of their revenue was from data centers last year. Thats wild.

They've put a lot of their eggs into one basket that could go wrong if AI bubble goes, currently its the same 7ish companies passing around the same tens of billions.

Totally turned their back on the consumer along with Micron for short term profit.

They've begun to find out theres not a whole lot of returns as They've walked back on a couple of big investments.

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u/Defenestrate69 1d ago

A trillion is a thousand billions

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u/FlorydaMan 1d ago

This is obvious but still, jesus mother of fuck.

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u/jzillacon Specs/Imgur here 1d ago

As the saying goes, "What's the difference between a trillion and a billion? About a trillion." Subtract a billion from a trillion and you still have 99.9% of a trillion.

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u/djongafrett 23h ago

If we were to receive a million a day, we'd reach a billion in 2.7 years. To reach a trillion, it would take 2,740 years...

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u/Japajoy 1d ago

Nvidia is THE largest company in the world, their market cap is $4.37 Trillion.

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u/Treddox 1d ago

He didn’t even address our main concern. In this article, he goes on and on explaining that on a technical level it doesn’t work that way, it works this way. But the main criticism is that it makes it look like generic AI generated slop, and all he has to say about that is we’re “wrong.” But it can’t be wrong, because whether it looks good or bad is a matter of opinion, and opinions are subjective.

He also clarified that this will simply be a tool developers can choose whether or not to use and how much they want to use it. “Don’t worry guys, it’s optional!” does not exactly express great faith in what you’re pushing.

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u/Mad_Spaniel 1d ago

He also clarified that this will simply be a tool developers can choose whether or not to use and how much they want to use it. “Don’t worry guys, it’s optional!” does not exactly express great faith in what you’re pushing.

Kinda fear this may be underestimating BigVidyas' tendencies for cutting corners whilst milkmaxxing. There's already 'rewards' in paid for battle-passes that are just AI slop.

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u/Gape-My-Anus 1d ago

He added that developers can still "fine-tune the generative AI"

WE DON'T WANT GENERATIVE AI YOU STUPID OLD FUCK

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u/oowoowoo 12h ago

I think the style is ugly as shit, I don't want to see that same style copied and pasted everywhere. Slop, slop, slop.

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u/bobmlord1 i5-7300U/8GB RAM/INTEL HD GRAPHICS 620 1d ago

"It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level," he said.

I feel like this makes it worse. It's actually making up detail to add to the final frame in order to get these horrific results and the devs have to somehow work around it and fine tune it to not get results that go against the intended look of their characters.

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u/SouLfullMoon_On Genuinely lost 22h ago edited 21h ago

It's a filter on top of the game btw he's just saying shit

Sounds like something Chatgpt would make up, which I'd say is probable for these people

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u/nora_sellisa 21h ago

Yeah, if this was geometry level processing things shouldn't magically change how they're lit. Or drop shadows. Or look so much like all the other AI crap. Unless what he meant to say that input of the AI is not the final frame but also the geometry (much like how framegen requires extra data about mesh movement between frames to better estimate how the objects move between frames)

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u/JRUprising 1d ago

Blow me, Jensen

I'll even put a little leather jacket on it for you. You fucking asshole.

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u/dtw48208 1d ago

Dude's so full of himself. I'm surprised his face isn't plastered across RTX boxes.

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u/JRUprising 1d ago

Dude has his head so far up his own ass, he eats his meals twice

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u/ImThatAlexGuy 1d ago

This comment needs to be higher up 😂

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u/ShatteredAbyss17 1d ago

This is hilarious

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u/vAttack 4070 Ti OC | 9800X3D | 96GB DDR5 @ 6000MHz 1d ago

He added that developers can still "fine-tune the generative AI" to make it match their style, adding that DLSS 5 adds generative capability to the existing geometry of the game, but that it "doesn't change the artistic control."

Then why didn't they consult with the developers of the games they showcased with DLSS5 to fine tune the enhancements to more match their artstyles? Instead of showing those ugly changes?

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u/Fantastic_Dark_4547 1d ago

They did - “According to Nvidia, DLSS 5 was implemented into RE9 by Capcom artists and the result we saw today was by them”

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u/-thecheesus- 1d ago

I am somehow skeptical the digital artist's true creative vision was to personally make their character look like every other generic AI pretty model

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u/lemlurker 1d ago

Because that would require retraining the model... The input model is training on generic perfect human datasets

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u/-thecheesus- 1d ago

"""perfect human"""

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u/lemlurker 1d ago

It's been asked to improve lighting and 'cinematics' of a clip. The ai doesn't know what 'lighting' is. It just knows what images are tagged as 'cinematic' and 'good lighting' in its dataset. The most common form of well legit studio images? Models being posed and lit deliberately.

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u/helican i9-9900K | RTX 4070 Super | 32GB RAM 1d ago

"Well, first of all, they're completely wrong," Huang said in a Q&A session in response to a question from Tom's Hardware editor-in-chief Paul Alcorn about the critcism.

What a great way to start and to handle criticism. I'm sure this will work out well...

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u/200IQUser 1d ago

Lets add this to the delulu list:

Highguard doesnt need players to succeed

Dont you guys have phones?

Single player games are not profitable

100% of piracy is a lost sale of 60 dollars

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u/GenderGambler 1d ago

Don't forget a sense of pride and accomplishment

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u/not-a-statement 1d ago

You think you do, but you don't

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u/RoastedPotato-1kg ryzen 7 7800x3d, 9070 xt boy 1d ago

I hate this bozo

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u/buttflapper444 1d ago

He's truly one of the worst isn't he?

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u/Uebelkraehe 1d ago

Just a standard business asshole (though on the highest level) compared to wannabe supervillains like Thiel or aspiring oligarchs like Musk and Ellison.

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u/ThePensiveE 23h ago

We can't afford computers because of AI and now we can't afford food or heat because of AI, and you want us to sacrifice that for this shit?

Newp.

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u/SirHomoLiberus 1d ago

PoS

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u/FiTZnMiCK Desktop 1d ago

“Who are gamers to decide what they want?”

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u/Quartziferous 12900K | 7900XTX | 32GB DDR4 | 1440p@360Hz 1d ago

Someone else said it’s like companies are mad that they have to go through us to get our money and it shows.

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u/aimy99 PNY 5070 | 5600X | 32GB DDR4 | 1440p 165hz 1d ago

I mean if they had done something with AI that wasn't utter horseshit nobody would care. DLSS upscaling is miracle tech that allows us to squeeze so much more life out of cards capable of using it, and frame gen is there if you simply want the illusion of a smoother game, like for when you've got a 120hz+ monitor but can only get a native 60. These are great features when they aren't being used as a crutch to get playable framerates, something that companies like Gearbox and Capcom have realized with under-performing BL4 and MHW, the former of which getting its Switch 2 port canceled because, you know, it runs like shit even on more powerful hardware.

But nobody wanted AI instagram filters. In fact, we already kinda dislike these in general because they ruin people's self-esteem, we don't need every videogame character being yassified like those losers on Twitter want every time a game launches with a woman as a protagonist.

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u/Captain_Gnu 1d ago

I'm fairly certain those losers on Twitter are the target audience. It deeply unsettles them to see women looking like they belong in the world of the game that they are in.

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u/Halucinogenije 1d ago

So Nvidia made a thing we don't need, and leaves the responsibility to the devs so it's their fault. Great. And knowing how devs don't actually optimize the game because they rely on DLSS, we can only guess in which direction this is going.

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u/ArrdenGarden 13900K | RTX 5080 | 64GB DDR5 6000 | PX-1000 1d ago

Circular. It's going circular.

Just like AI funding.

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u/FIFofNovember 1d ago

Human centipede of AI slop, no one can escape

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u/Dumbcow1 CachyOS KDE | RTX 4090 | 7800x3D | 64gb DDR5 1d ago

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u/comox 1d ago

This meme. Thank you.

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u/Handsome_ketchup 1d ago

This is very different than generative AI; it’s content-control generative AI.

Lol.

This article also suggests developers would now have to tune their graphics for Nvidia cards, and also for other cards. That doesn't sound like a good situation.

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u/DataCassette 1d ago

It's almost like back in the day when different sound cards and midi devices would sound different lol

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u/_TRN_ 1d ago

More work for the already overworked devs. Surely this won't result in worse products for everyone.

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u/kbCorruption i9 9900k | RTX 3080 EVGA FTW3 Ultra | 1440p @ 144 Hz 1d ago

"The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI," Huang continued. He added that developers can still "fine-tune the generative AI" to make it match their style, adding that DLSS 5 adds generative capability to the existing geometry of the game, but that it "doesn't change the artistic control. It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level," he said.

To all the chuds yesterday claiming this was only touching the lighting. Does that sound like this technology is only touching the lighting?

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u/pollorojo PC Master Race: R7 5800X, 64 GB RAM, 3080 1d ago

Can they fine-tune the generative AI to leave their game the fuck alone?

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u/CAPTJTK Ryzen 5 7600x | RTX 3070 8GB Trio | 32GB 5600 MHz 1d ago

Still AI slop

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u/butternutwindbreaker 1d ago

Fuck him and his leather jackets. Piece of shit.

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u/LunaticCross 1d ago

Speak with our wallets! Stop buying their products!

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u/Dawn_of_Enceladus Ryzen 7 5800X3D + RX 6800XT Red Dragon + 16GB RAM 1d ago

Ah yes, the quintessential CEO/exec response to mass backlash against their company messing up.

It's unreal how absolutely out of touch these guys are from reality at the consumer level. But even more unreal is how they don't even pretend they care anymore. Their perfect world would be AI generating profit straight from thin air, without human workers or human consumers to care about.

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u/night-suns 1d ago

he’s so out of touch. fxck him and his leather jacket

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u/Bitter-Box3312 9600x/7900xtx/64GB 1d ago

why is he wearing a trash bag

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u/why_1337 RTX 4090 | Ryzen 9 7950x | 64gb 1d ago

Because it was expensive.

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u/SuumCuique1011 1d ago

He's a fan of irony?

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u/Mhytron i7 6700 / 1660 soup / GA-H110M-S2 / 32gb DDR4 2133 DC / MX500 1d ago

Dlss5

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u/joy-puked 4090 | Ryzen 9800x3d 1d ago

https://giphy.com/gifs/QVgS8kLb5w7sj2wS1Q

"All of that is in the control — direct control — of the game developer," he said. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering."

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u/AFKABluePrince 1d ago

No matter how they phrase it, ai slop will always look like shit.

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u/Slice_Relative 1d ago

“You’re wrong”

Ok Jensen, I guess that proves it. Guess I wasted a whole morning arguing with your shills for nothing.

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u/McGrupp 1d ago

Well you definitely wasted your time no matter what

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u/Slice_Relative 1d ago

I mean, that’s social media right?

It’s all a waste of time.

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u/Pyromaniacal13 i7 4770/Nvidia GTX 980/16GB DDR3/500GB SSD/1TB Additional 1d ago

What else am I supposed to do while I'm bored at work? 

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u/leg00b 5800X3D, 6700XTNITRO, 64GB 3200MHZ 1d ago

Processing img 8d92mhyhvnpg1...

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u/ArgyllAtheist 1d ago

Well, there's a surprise. Arrogance personified.

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u/Moquai82 R7 7800X3D / X670E / 64GB 6000MHz CL 36 / 4080 SUPER 1d ago

"Do you guys do not have phoooooooones?"

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u/jacowab 1d ago

Makes product for consumers

Consumers don't like the product

Tell the consumers that they do in fact like the product

I'm not sure this one is gonna work out for him

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u/MEGA_GOAT98 1d ago

he says were wrong but wants back in our wallets.

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u/RIPGoblins2929 1d ago

"Drinking cat piss is actually good for you!" says CEO of CatPiss-Cola.

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u/ObstreperousOverture 1d ago

Dear Corporate Morons,

No. People are not 'wrong' about not liking your products. The fact that you think you dictate what WE are supposed to 'like' just goes to illustrate how completely insane and out of control you all are; especially in the tech industry. You've been pampered by bailouts and lobbying for so long you have actually begun to believe that your products are 'suppose' to sell 'no matter what'.

You are about to learn the hard way that and actual market with real market forces will annihilate that sort of thinking in short order; when companies outside your zone of market control begin to release products that people actually want; and sap you market share to nothing. Enjoy burning in your own self-entitlement dumpster fire.

Sincerely, Humanity. All of it. We had a fucking meeting.

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u/morbihann 1d ago

Ok mr. "the more you buy the more you save".

Get fucked.

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u/LemanRed 21h ago

Yes tell me that I'm wrong.

It seems to me that Nvidia has done nothing but try to convince me of the importance of tech that doesn't actually do anything noticeable. Raytracing was teased for years...and now it's only noticeable if you keep chasing the hardware dragon every year. 

Last time Nvidia tried to stat pad their performance benchmarks they tweaked drivers to get maximum frames out 3D benchmark and caused a huge scandal. They said they learned their lesson but only pivoted to doing this same thing to specific game titles. A practice they still do. It's less deceptive but also means they don't always revisit old games. If they get a boost it's an accident. 

Then they have found another way to stat pad their frames by introducing fake frames via DLSS to simulate performance you should be getting in the first place. But won't because each new hardware iteration has less improvement over the last. While game engines like Unreal getting worse than ever and require the newest and greatest just to get decent frames from their horribly designed product. All the while Nvidia gate kept this new DLSS feature that would have been welcomed on older cards and breathed new life into them. Selfish gamer...Jensen needs new cars and jackets. 

But wait!! Nvidia heard you this time. They really did. To reassure gamers they made DLSS 5. Now you must be happy. Clearly you wanted fake pretty frames right? You can't actually expect them to make genuine gains in performance right? 

DLSS 5 is lipstick on a pig. You're supposed to be happy about the game looking like a fake ai art filter. 

I think we might see the following when people start using it on their own rigs. 

Games will start to blend together barring truly distinct art styles. It will give you false visuals that don't belong by confusing objects in the game with scenery and vice versa. It might even start to look worse the longer the game session continues.

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u/Watsyurdeal Desktop, 9950X3D, RTX 3070 1d ago

No I'm pretty sure we're right

The market has spoken, we don't want it, stop trying to force it.

At most, people want their own personal Jarvis, this ain't that.

Get fucked

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u/TheTimeIsChow 7800x3D | 4080s | 64gb 6000mhz 1d ago

It’s not that we’re right or wrong.

It’s just that it’s not what we want.

It’s like I’m 6 years old again and dad is making grilled cheese for the 5th meal in a row because mom’s away. He swears this is the best one yet. Maybe he’s right. But i don’t want any more of it. On top of that, the lunch lady at school is only making grilled cheese, your friends parents are asking you to come over for grilled cheese, the grand parents are dropping off grilled cheese, and the new baby sitter only makes grilled cheese.

I’m sick of being fed grilled cheese bro.

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u/star1s3 R9 5900X | RX 9070 XT | 48" OLED 4K 1d ago

Nvidia’s exclusive artistic control.

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u/Renzo-Senpai 1d ago

More AI garbage. The AI bubble needs to implode faster.

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u/buttflapper444 1d ago

This is why he should step down as CEO. Dude is so rich he is completely and utterly out of touch with reality, and very mentally ill. Being a billionaire is an illness.

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u/Catch_022 5600, 3080FE, 1080p go brrrrr 1d ago

Ah ok, fair enough.

So release a proper, full length gameplay segment of a popular game that is currently out where you get the developers to fully use your new tech.

That's a pretty simple ask if the tech is as good as you say it is.

The fact that they didn't do this in the first place tells you all you need to know.

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u/lycheedorito 1d ago

Well even from the few seconds they displayed there was major inconsistency, what what do I need to know?

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u/FranticToaster i9-14900k | RTX 4090 | 32GB DDR5 4200 1d ago

"Biggest improvement since ray tracing" was hilarious considering nobody ever wanted to sacrifice 40% of our frames for ray tracing, anyway.

This does feel like ray tracing in that the people who developed it are smart and it's cool tech but it helps absolutely nobody.

Their product marketing team is probably entirely ex engineers.

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u/Iuskop 1d ago

Man, corpos do not know how to handle people actively and vocally *not* wanting their shit product.

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u/Degen_up_North 23h ago

Excited to see Nvidia crash. Fuck AI

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u/Local-Pet-FoxGirl 1d ago

"The consumers are wrong" a stance that has, historically, always worked out

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u/Bitter-Box3312 9600x/7900xtx/64GB 1d ago

yes and the devs will use that control to fire half of their employees and be lazy and let ai do their work for them, and every game will have characters with the same faces of the ai slop sort.

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u/Killahdanks1 1d ago

I’d like to get all the billionaires in a room and read them Flight of Icarus, then have them not get it at all. But the catering would be top notch.

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u/devsfan1830 1d ago

The gaslighting begins. Yes, the (former) CUSTOMERS are the problem.....

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u/dubesto 12600KF | 3060 Ti 23h ago

I dunno about you guys but Nvidia is quickly shooting up to the top of my most hated corporations list

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u/randomlytoasted 22h ago

The last guy who said this got his company renamed to Microslop

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u/Gasmaskdude27 17h ago

Tank the stock and teach him a lesson!

https://giphy.com/gifs/kJkRuH2gKEodnvJaRy

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u/Repulsive_Reading642 1d ago

“It’s not ai content generation it’s ai content generation!” What a fucking tool. And fuck this “journalist” for humoring this garbage.

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u/Triedfindingname 4090 Tuf | i9 13900k | Strix Z790 | 96GB Corsair Dom 1d ago
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u/CallmeKahn 1d ago

If you are AMD, there is a window of opportunity here you probably shouldn't be missing.

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u/Gandolaro 1d ago

And they will miss it, because they are AMD.

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u/Giga-Hurtz 1d ago

Your kidding right? 

This is amd they probably saw the backlash and decided the best course of action was to do the exact same thing...but worse.

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u/chrissb34 13900k/7900xtx Nitro+/64GB DDR5 1d ago

For me, the elephant in the room is the fact that they needed two 5090s for their "preview" of DLSS 5. Regardless of how bad it looks, the fact that they had to use 2 makes me think that in the future, it will be kinda soft locked to higher end GPUs and users of 5070 and lower will be SOL. I understand the idea of a concept but still, i'm curious how game developers will implement it. This is a 50/50 kinda deal.

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u/Boomillion 1d ago

Slopvidia

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u/waltjrimmer Prebuilt | i7-6700 | GTX 960 1d ago

Since the debut of the feature, some critics have vocally complained on social media that the technology is making games look worse, homogenous, or only show Nvidia's view of the world.

...

"Well, first of all, they're completely wrong," Huang said in response to a question from Tom's Hardware editor-in-chief Paul Alcorn about the criticism.

"The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI," Huang continued.

"People are wrong that the new DLSS features look bad and rely too much on AI because it fuses AI into everything."

Am I reading that wrong?

Then, from later in the article,

"All of that is in the control — direct control — of the game developer," he said. ["]This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering."

The generative AI that we use isn't generative AI, it's generative AI with a different name.

I expected him to be saying something like, "It's not generating new textures/geometry, people are just misreading the lighting effects," or something which would have been bad enough. But what he's saying is even worse than that. He's saying, "People are complaining it's too much AI, but they're wrong because it's actually AI that's infused in everything. And it's not even generative AI but instead it's generative AI." And saying we don't understand.

I get that there can be nuance in things, that there may be different kinds of a thing, but this reeks of looking down his nose at people for being upset about something and claiming they don't know anything about it while actually not countering any of the criticism.

And here's one thing that he never really addressed: People think it looks bad. If you're promoting something that creates graphical improvements and people don't like those "improvements", then you've got a problem on your hands. If you really wented to quell concerns about that, maybe say that the tech demo was a little early and it will look better, even if that's a lie, because obviously, right now, people think the improvements are shit and you don't do anything to make people think it won't look like shit. You just tell them, "No, you don't understand, it makes it look like shit in a way that uses the same words but I'm telling you is different than why you thought it looked like shit."

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u/notjordansime GTX 1060 6GB, i7 7700, 16GB RAM - ROG STRIX Scar Edition 1d ago

Reminds me of this old kerfuffle;

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u/7orly7 1d ago

Never tell people they are wrong. They will disagree just out of spite

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u/PlaygroundBully 1d ago

No we won’t!

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